IWF 2025


29th Feb-2nd Mar, 2024


Add: 2345 Longyang Road, Pudong New Area Shanghai P.R.C.


The sports was postponed repeatedly,

Until the exhibition advocating healthy is held.

We all have the natural impulse, while just hidden into the deep of heart.

We sprout the ambitions on runway, we appreciate the sunrise in mountains.

We sweat in the gym, we enjoy digital intelligence in universe.

We found the joy of sports on the way of exploring.

We encourage innovation, we believe wisdom is boundless. Never stop climbing, we have no fear for challenges.

IWF SHANGHAI was born for fitness, pioneering and innovating with the attitude of climber. Not limited within fitness, but with original intentions, we have spent eleven years on continuous exploration in the peak of fitness, aiming to build the highland of global sports and fitness industry with partners.

Adhering to the tenet of service industry, with the main key of “Be Global, Be Digital“, and anchor the theme of “Grand Sports + Grand Health“, 2024 China (Shanghai) Int’l Health, Wellness, Fitness Expo will be held at Shanghai New International Expo Center from Feb. 29-Mar. 02.

With a global business prospective, we aims to build a domestic-international dual circulation. Positioning ourselves on creating an innovative integrated platform for the entire sports and fitness industry chain, we focus on products, services, resource platforms and solutions required by the chain, and demonstrate the manufacturing level of sports industry of China, apply the platform economy to better serve the ecological future of the co-sequence of enterprises.


Expansion of halls, subdivision of exhibition areas

Through adding Hall E7 to the original scale, IWF2024 delicately set up twelve subdivided exhibition areas featuring full, high, unique, innovative and intelligent, including commercial fitness equipment, Pilates equipment and services, club supporting facilities, youth sports education, stadium construction,billiard tables and accessories, swimming SPA, export of household fitness equipment and small sports training items, sports shoes & apparel, sports rehabilitation training, On-site foreign trade selection docking and cross-border supporting services, nutrition and health etc, which provides a better service venue for exhibitors and buyers.

Observation around the world, focus on the foreign trade

Foreign trade is treated as one of the troika that drives economic growth, as the platform for displaying industry innovation and linking the function of the entire industry chain, IWF2024 will continue deploying the global market; Based on the platform economy accumulated by IWF for 11 years, CIST Shanghai International Sports and Leisure Expo will be held in Hall N5(International Trade Hall) at the same time,equipped with two functional areas : B2B international trade docking service area , foreign VIP service area , specialized match making docking service area, which build a professional connection for exhibitors and visitors; Hold a number of trade forums and matchmaking activities, deepen the B2B procurement model, link exhibitor brands and professional buyer groups, assist on accurately connecting with international buyers, that contributed to international trade negotiations and create a global sharing platform.

Experience digital fitness without boundaries

The convergence of content, games and interactive services indicates the future of sports and fitness consumption. Greening, digitalization, and sceneization are the trend of social development and the inevitable development of the fitness industry. IWF2024 complies with new trends, vigorously develops the field of digital life venue, the third space for sports, and expands the proportion of exhibits such as smart digital fitness, VR/AR metaverse fitness, smart fitness wearable, sports digital management and services, etc, promoting the theme of  ”Active Fitness” for entire people and digitalization with high-quality interactive experience to achieve the integration of “fun + wisdom”.

Guide by government, joint the associations

In recent years, IWF actively explore the integration mode of “Government Guide + Enterprise Participation + Exhibition Service”, As the National Sports Industry Demonstration Project and Shanghai Sports Industry Demonstration Project, IWF2023 had received the strong supports from Shanghai Administration of Sports and Shanghai Fitness and Bodybuilding Association. IWF was also selected as a typical case of the 2023 Shanghai Sports Consumption Festival after the fair, which makes a good demonstration. On basis of the past ten years, IWF2024 will continue to join hands with government departments and industry associations, in order to further carry the glory of red sports culture, and actively build the Yangtze River Delta sports and fitness industry development circle.

Focus on service, improve the function

As a platform, IWF carries the function of displaying industrial innovation achievements and connecting the upstream and downstream of the industry, which has been dedicated to serving the industry for 10 years.

Through think tank forums, education and training, competition, exhibition, interactive awards and other sectors, IWF fully stimulates the platform functions of trade docking, trend release, channel expansion, publicity and promotion. Moreover, IWF links many domestic and foreign exhibitor brands and professional buyer groups to build a new ecology of sports industry, create a new potential energy for the development of sports and fitness industry, and provide an all-link road innovation scheme for enterprises and their industries to achieve sustainable and high-quality development.

Industrial consumption, energy development

IWF vigorously develops the new business format of “sports and fitness +”, and actively promote the integration and upgrading of industries such as “sports and fitness + digital”, “sports and fitness + health”, “sports and fitness + lightweight outdoor”. Unlock popular games such as Frisbee, land surfing and camping, which promotes the domestic demand of consumption, as well as the the theme of sports consumption, highlight the concept of integrated development, unlock new consumption venues, strength cooperation and exchanges between government, industry, academia and research, and highlight the contribution of demonstration industries.

Develop comprehensively, keep real but innovative

IWF aims to realize the goal of “Healthy China 2030″, promoting the development of fitness and sports comprehensively in all directions, and expanding the hall of fitness equipment to two and a half, which brings more space and experience for the exhibitors and visitors. Meanwhile the layout of the exhibition is well adjusted results in highlighting the household fitness equipment export trade. The structure is optimized to improve the efficiency and exert the cluster effect.

Effectively implement what is learned. Continuously improve what we own

Continuing the achievements of the 10th anniversary, IWF adheres to the tenet of innovation drives the development, strives actively in the rapid changing industry situation, deeply explores the demand of market, layout the sports industry in order to bring the customers more professional services and comprehensive experiences. Meanwhile, IWF, together with the partners, will insist along with the spirits of exhibition people, build a high-quality sports and fitness business platform in Asia and promote the high-quality development of the industry on basis of maintaining the first-class sports and fitness exhibition level.