IWF 10th Anniversary Review

China Int’l Health, Wellness, Fitness Expo has been successfully held for 10 sessions and integrated trade, education and experience together, IWF Expo is a professional, international trade and exchange platform for first-class fitness equipment and accessories, rehabilitation facilities and equipment, sports APP. / smart wear, fitness club supplies and supporting facilities, sports nutrition and health food, functional drinks, swimming pool facilities and equipment, indoor sports leisure products, fitness courses and other comprehensive products. which is also a platform that attracts industry investors, dealers, agents, health clubs and multi-functional health center operators/managers, hotels, government and university systems, department stores/shopping centers/supermarkets, e-commerce platforms and shopping platforms and the majority of fitness enthusiasts etc. At the same time hundreds of summit forums, award ceremonies, competitions, international training, interactive experience and other activities are held annually, providing full scope exhibition for all participants. IWF is the Chinese fitness industry which can not be missed for fitness industry people.

Background and Trends——Policy

The fitness industry is growing rapidly although it started late in China. With the introduction of The 14th Five-Year Plan Sports Development Plan, fitness awareness has begun to take root in people’s hearts. Meanwhile, the state continues to promote the “Internet + fitness” plan, the scale of sports and fitness users continues to expand, setting off a national sports boom, and the era of digital,

intelligent and diversified fitness has arrived. 

The Development Status of The Fitness Industry

Based on the huge population base, China has the world’s largest fitness population, reaching 374 million in 2022. According to the data, the penetration rate of China’s fitness market has increased year by year, and the penetration rate of China’s fitness population (referring to the proportion of fitness people in China’s total population) will be 26.5% in 2022. It is estimated that the penetration rate of fitness people in China in 2023 will be 27.6%, which will increase by 1.1 percentage points. The report predicts that the size of China’s fitness population will reach 464 million in 2027, and the size of China’s fitness market will exceed 2 trillion RMB, doubling growth.

Exhibition Data

In the 2023 exhibition, fitness equipment (both domestic and commercial) takes the highest share with 51.02%, followed by club facilities (include sports venues, swimming facilities,etc) with 35.3%. Nutrition health is at 10.06%, while sports and leisure products only account for 3.62%. 

Visitor Data

According to the results of data collation, the purpose of most of the visitors is to collect market information and purchase as well as business negotiation. And most of the visitors are directly related to fitness clubs, personal training studios, and fitness enthusiasts. 

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Prospect For 2024 

Fitness Equipment

Commercial Fitness Equipment, Fitness Equipment Spare Parts, Fitness Equipment Accessories, Body Testing / Correction Equipment, Pilates Equipment,

Sports Rehabilitation Equipment, Youth Physical Fitness Equipment 


Gym / Club Management System, Gym Design and Construction, Ground Laying, Locker, Training / Institutional Operations, Franchise, Fight Combat, Boxing, Wresting Training Comprehensive Matching, Sports Fitness APP, EMS Smart Wearable Devices, Beauty Slimming Products, Physical Fitness Test System,

Digital Intelligent Fitness System, Fitness and Bodybuilding Media and other Supporting Service 

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Stadium Construction

Venue Materials, Venue Supporting Facilities, Construction Equipment, Athletics and Gymnastics Competitive Equipment and Supplies, Fence and Purse Seine HVAC Materials, Lighting System, Indoor and Outdoor Ball, Acoustic and Shock-Proof Sound Insulation Materials; Smart Trails, Amusement Equipment, Park Sports and Related Supporting Facilities; Campus Sports Equipment, Campus Intelligent Safety Monitoring Equipment, Digital Application Platform. 

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Youth Sports Education

Sports Training Equipment, Physical Education Supporting Products, Physical Education and Training Institutions, Sports Smart Wearable Products for Children, Business Promotion and Agency Affiliation Recommendation for Sports Institutes, Construction of School Stadium Facilities, Sports Teaching Equipment for Young People.

Sports Leisure Articles

Household Fitness Equipment, Sports Rehabilitation Massage, Sports Shoes & Apparel and Wearable, Outdoor Sports Equipment, Balls Sports and Accessories, A comprehensive service platform for cross-border e-commerce

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Nutrition Health

Sports Nutrition and Supplements, Functional Health Food, Light Diet, Functional Drinks, Raw Materials and Equipment and Packaging Equipment, Shake Cup and Punching Machine, Basic Nutrition, Sports Nutrition OEM Services

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Swimming Facilities, Swimming Pool Equipment and SPA.

Public Swimming Facilities and Technology, Private Swimming Pool and Supporting Facilities, Landscape and Waterscape Fountain Equipment, Swimming / Life-Saving Related Equipment, Equipment and Supplies, Sauna / SPA / Shower SPA Leisure Facilities and Supplies, Infant Swimming Facilities and Supporting Services, Children Water Park, Water Sports Equipment, Children’s Amusement Facilities and Equipment, Engineering Design, Service Agencies, Media and Industry Associations. 

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While carrying out the 2024 IWF Shanghai International Fitness Exhibition, we are grateful for the support of the major brands. We would like to invite all brands and clients from all over the world who are interested in the fitness industry to join this exhibition and share their experience, passion and products! 

Feb. 29 – Mar. 2, 2024

Shanghai New International Expo Center

The 11th SHANGHAI Health, Wellness, Fitness Expo

Click and Register to Exhibit!

Click and Register to Visit!