Four Major Changes In China’S Sports Industry After The Epidemic

THE DIGITALIZATION AND FAMILIALIZATION OF FITNESS EQUIPMENT

IWF2024 will see a significant increase in digital strength products and household entertainment style fitness equipment. At the same time, VR exercise as well as gaming interactive products are also highlighted. This means that the digitalization and familialization of fitness equipment is the future trend. It is worth noting that 80% of these emerging science and technology enterprises are not from the sports industry, they are cross-border over, and there are also Internet line cross-border over.

THE RISE OF OUTDOOR SPORTS

Because of the boundaries of the epidemic, people have added a lot of expectations to the outdoor sports. As a result, outdoor sports are also emerging, such as outdoor camping, outdoor cycling, mountain traversing as well as outdoor hiking, etc. Therefore, IWF2024 has added a lot of peripheral products, including tents, sports equipment, cycling and hiking equipment.

THE “SHE-ECONOMY” IS FULL OF POTENTIAL

According to past market performance, women have higher spending power and are the mainstay of consumption, and their fitness dues are significantly higher than men’s; however, the fitness needs of girls have not yet been met, and more effort should be put into this area in the future.

Therefore, IWF2024expo also made changes, added a lot of focus on women’s equipment products, such as Pilates section, which is also this year’s more prominent a highlight. What’s more, Beijing Sport University Pilate training also premiered in the exhibition ceremony, indicating the optimism of the future trend of the Pilates industry from an academic point of view.

THE CHANGES IN THE GYM INDUSTRY

After the epidemic, the source of visitors has changed a lot. IWF2023 visitors statistics show that the proportion of small studio visitors has increased and the large club visitors has decreased. This also shows that large commercial gyms in China are gradually moving towards transformation. At the same time, small and beautiful fitness studios are emerging. The future trend is bound to be refined operation, control of costs and services for the whole process of user fitness, focusing on the purpose of user fitness.