Countless Change in IWF 2020
Without doubt, the fitness trade show in March is the busiest one in 2019.
1.Trading: 78,000 sqm exhibiting area, 713 brands, 57,312 buyers
2.Training: 100+ events, 400+ courses
3.Competitions: 16 forums, 23 competitions
As you can see, IWF is qualified to be one of the largest exhibitions in the Asian fitness.
There are opportunities and possibilities in fitness industry, with lots of innovation and progress happening all time.
As the premium fitness trade show in Asia, IWF is based in Shanghai, perfectly matching fitness with trend, brands, competitions, training and awarding etc.. With a new perspective and refined approach, IWF creates surprises in fitness and life, releasing endless possibilities of each inspiration.
IWF 2020 will tear existing rules and launch new action.
International – Cultivating Asia With Global Planing
Times are changing, more and more fitness staffs are keen on talking about the linkage of global fitness, e.g. trade communication, technology innovation and concept training etc..
As a platform, IWF will carry out the theme, technology & innovation, exhibiting excellent Chinese production and design. With richer industry thought and more diverse concepts, IWF opens up greater possibilities of the fitness and promote international business cooperation.
IWF 2019 has attracted buyers form over 64 countries and regions. Asian buyers have reached 50.85%, increasing by 42.95% of IWF 2018, which shows the huge potential of fitness in APAC.
Asian Pavilion Chinese buyers can gain a deep understanding of Asia fitness trends
APAC Buyer Group powerful purchasing demand of APAC buyers, showing unlimited potential
Promotion & Invitation in Global Expos establishing international contact and long-tern development
2019.5 Italy group participation in Rimini Wellness in Italy
2019.6 Thailand cooperation with ACE Muay Thai, communication with Ministry of Sports of Thailand on ‘Thai Pavilion’
2019.7 Japan interaction with SPORTEC * HFJ, planing to invite JBBF (Japanese Bodybuilding Federation) and FIA (Fitness Industry of Japan) to 2020 IWF China Fitness Convention, and communicating with NESTA (National Exercise & Sports Trainers Association)
2019.10 Spain cooperation with Piscina & Wellness Barcelona
2019.11 Bangladesh began to participate in HEALTH & FITNESS Expo in 2018, actively interacting with Committee, further deepen the cooperation in 2019 to promote industry exchanges
2019.12 Dubai establishing partnership with Dubai Muscle Show, from Media promotion to booth organization
2020 Vietnam, Indonesia, Malaysia, Philippines, Thailand
Professional – New Area Plan
IWF has been successfully held six times so far.
The ever-expanding exhibition scale reflects the huge demand of the fitness, indicates the rapid development of Chinese fitness, and also demands more professional and varied service.
IWF 2020 will keep the concept, one exhibition with two conventions, reaching 90,000 sqm exhibiting area and 6 halls. They are fitness equipment, fitness equipment & accessory, fitness equipment & related facility, club supplies & related, swimming pool equipment and nutrition. With new area and category, the division is more clear.
Key Planning Thai Pavilion, China Sports High-tech Equipment Area and Nantong Sports Industry Zone
New Category rock-climb, boxing, billiards, youth fitness and protective gear etc.. Upgrade existed theme area, brand, foreign trade and taobao
Detail Plan for New Area – Taking club supplies and related as example, there are not only club area, but also training, institute operation, gym design, SaaS, franchise, decoration, catering, fitness apparel and accessory and billiards, providing club operators with more products and better experience.
Trade Matchmaking focused on buyers, precise communicating before and in the exhibition, setting matchmaking area, optimizing the visit.
Expand Agency Mechanism Agent for health food and energy drink, ball and fitness apparel and children amusement etc.
New Scenes, New Business
IWF2020 will explore to connect fitness with global trade, with more advantaged scene to extend as a public event center, promoting the health development of fitness.
In training,2020 IWF China Fitness Convention Continuing Education Training Area will create a high-quality training zone with international certified institutes and national influential academies.
With 60+ professors, 350+ instructors and 350+ courses, there will be an international platform. In addition, delegates can get credit points from international top institutes, like ACE, NSCA, NASM and ACSM, connecting with global training concept.
In order to improve the training quality, there will be a Judge Committee of IWF Fitness Convention in 2020, selecting top instructors and qualified courses.
Trend – Infinite Newness
More than excellent items and design, IWF 2020 will pay attention to innovation and fashion competitions. Aim to create infinite newness by the mode of brand and scene.
You will find the latest fitness technology and peripheral
BARSTARZZ Streetwork Aisa First Show in 2019 has open the trend of IWF, with fresh and fun element. IWF 2020 will continue to introduce more influential events, besides gym annual meeting, fitness and bodybuilding forum, personal training summit, and Asia Pacific Fitness Summit and female sports summit.
Trade – Upgrading to Industrial Trade
IWF 2019 has attracted 57,312 buyers, and will exceed 70,000 in 2020. Besides gyms, studio investors, distributors and dealers, staff from universities, hospital, enterprises, hotels, physical therapy and rehabilitation etc. also have great purchasing demand.
For oversea buyers, IWF will deepen the cooperation with B2B platforms and set global website. On the basic of Facebook, Instagram, Twitter and Linkedin, promotion will also be don in Kakao talk, myspace, Line, Whatsapp, Telegram and Viber etc..
In order to achieve more accurate matchmaking, IWF has set up a dedicated market research team to communicate with buyers and exhibitors, aim to set up the connection.
In addition, there will be free translation on-site, setting matchmaking area and VIP services, to promote trade.
Friendship and community are lasting,
IWF will also long-lasting.
IWF SHANGHAI Fitness Expo:
02.29 – 03.02, 2020
Shanghai New International Expo Center
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