Under the change, IWF Comes From Asia Towards the world

In the coming years, it is the key period of China to develop, adjustment period of international conflict and change, also developing period for Chinese companies to open global marketing.

It is an adjustment period of conflicts in international pattern，It is a development period of transformation of Chinese company development and going global market.

Since American economic policy has changed, there are lots of emerging economies emigrating from China and America to be more important in global. Parts of Asian and African countries may be the pioneers of global economy growth, especially south-Asia and southeast-Asia. IWF’s development has also proved it. As a benchmark of Asia fitness, IWF attracted more Asian buyers, increasing by 42.95%.

IWF has gone to Thailand in June and signed cooperation agreement with ACE Muay Thai, bringing pure Muay Thai and Thai Pavilion to IWF 2020. Asia Fitness Conference which is organized by Thai government has great influence in Asia.IWF and AFC has a good cooperation.

IWF keeps a long-term relationship with Japanese Sportec. IWF has gone to Japan in July to attend Sportec*HFJ, communicating with Sportec Committee, Japan Bodybuilding & Fitness Federation, Fitness Industry Association of Japan etc.. IWF has also invited Japanese exhibitors and buyers to IWF 2020.

IWF will organize group visiting to Dubai in December, attending the worldwide influential Dubai Muscle Show. The cooperation will not only promote the exchange of fitness between China and United Arab Emirates, but also offer Chinese exhibitors exhibiting chance in Middle East, opening the marketing.

IWF has gone to Bangladesh in December 2018, deeply communicating with Health & Fitness Committee and reaching a good cooperation.

IWF will keep the strategical partnership with Bangladesh in 2019, together promoting the development of fitness.

In addition to the above exhibitions, IWF will cooperate with Vietnam, Indonesia, Malaysia, Philippines etc. in 2020. Meanwhile, IWF will expand the influence in fitness and develop Asian plan.

IWF has attracted buyers from more than 64 countries and areas in the past 6 years, including Asian emerging economies like India, Vietnam, Thailand, Philippines, Malaysia and Indonesia etc., traditional economic powers like US, Germany, Spain, Italy, UK, Japan and Korea etc., and also powerful countries like Russia, Canada, Brazil, South Africa and Ukraine etc..

During visiting Thailand, Jason PENG, CEO of IWF has contacted with Mr. Graham MELSTAND, VP of ACE and Mr. Anthony J. Wall, director of ACE. They have reached cooperation to increase the professional of IWF Fitness Convention and improve continuing education training.

During visiting Japan, IWF has communication with National Exercise & Sports Trainers Association, to develop European and American markets, which implements the global strategy.

As an important partner of the Rimini Wellness, IWF has gone to Italy in May. At the expo, there was a Chinese Pavilion, exhibiting Chinese Fitness to Europe. IWF helps Chinese brands to show internationally.

IWF will take part in the second largest sports show in Europe in October, Piscina Wellness Barcelona. As a representative expo in Europe, PW has precise connection with IWF, exporting Chinese fitness culture and cultivating international market. 

With an international vision, IWF plans the global marketing with theme ‘Technology & Innovation’. IWF will continue to increase international competitiveness to harvest under the new economic structure.

IWF SHANGHAI Fitness Expo:

02.29 – 03.02, 2020

Shanghai New International Expo Center

https://www.ciwf.com.cn/en/

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