Southeast Asia Development – IWF came to Thailand, meeting ACE


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IWF SHANGHAI Fitness Expo (In Short: IWF) devotes itself to creating more business opportunities for exhibitors, bringing more latest and the most professional courses to fitness staff and enthusiasts and also providing institutes with a platform to spread knowledge and expand members.

The training courses of 2020 IWF Fitness Convention will totally upgrade, optimizing the structure, offering boutique training room and establishing continuing education area. IWF Fitness Convention pursues on digging the width and depth of courses.

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The American Council on Exercise®(ACE) is the leading nonprofit health and fitness certification organization. ACE represents more than 70,000 Certified Health and Fitness Professionals, who are working to get people moving every day.

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ACE is committed to doing everything to turn the tide on the physical-inactivity epidemic that is increasing lifestyle related diseases and decreasing the quality of life for billions of people around the world. In addition to certification programs, ACE produces high quality continuing education courses and expert articles on health and fitness for the general public, and advocates on Capitol Hill and across the country for an expanded role for ACE Certified Professionals within the healthcare continuum.

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IWF Committee has just gone to Thailand to meet ACE Muay Thai, reaching a strategical cooperation. Jason PENG, CEO of Shanghai Donnor Exhibition Co., Ltd. has mentioned that the culture, training and system of Muay Thai should be better showed to global. The goal to cooperate is to let more players and enthusiasts have chance to understand Muay Thai better. The cooperation is a careful decision for IWF. IWF is always drawing great competitions. Joining ACE Muay Thai is aim to bring Thai sports and competitions to Chinese public so that they can better know Thai culture as wished.

As IWF Committee and ACE Muay Thai signed the strategical cooperation, 2020 IWF will certainly arouse a trend of Muay Thai.

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By the way, IWF Committee has met VP of Tourism Authority of Thailand, also inviting him to visit 2020 IWF and planing to set a Thai Pavilion in 2020 IWF, to exhibit Thai culture and Thai sports result etc.. IWF hopes to combine Chinese and Thai tourism and competition etc by both government source, also building a long-term friendship. The VP felt glad and willing to do it, looking forward to a further plan.

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After the conference, IWF Committee visited FBT, the largest sporting goods manufacture. FBT established in 1952 which is the most historical factory in Thailand. FBT consists of Football Thai Factory Sporting Goods and FBT Sport Complex, each producing sporting goods and sports apparel. IWF invited FBT to attend in 2020 and the president of FBT was also desired to seek more opportunities with IWF.

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In the end, IWF Committee was invited by Xinchun Wellness to visit the Institute. By President Steven’s guidance, IWF got a better know of Xinchun’s philosophy and coming plan. Jason PENG, CEO of IWF, has met Graham MELSTRAND, VP of ACE, hoping to reach the cooperation in the continuing education area of 2020 IWF Fitness Convention. ACE showed great interest in Asia marketing, especially for China. They thought China marketing is potential, so they will further discuss with the team to bring high-quality courses to IWF. With ACE, IWF will be more professional in fitness training.

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The Thailand tour is a milestone for IWF in international marketing, a good start in Southeast Asia. ACE Muay Thai will ge a highlight training in IWF Convention, which will not only meet the fashion demand, but also satisfy more Muay Thai enthusiast. Importing international accredited courses, IWF will improve the depth of training, and also help more people to get health physically and mentally. More than Muay Thai or international accredited courses, IWF will setting more vigour in international strategic.

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IWF SHANGHAI Fitness Expo:

02.29 – 03.02, 2020

Shanghai New International Expo Center

https://www.ciwf.com.cn/en/

#iwf #iwf2020 #iwfshanghai #SNIEC

#fitness #fitnessexpo #fitnessexhibition #fitnesstradeshow

#ACE #AmericanCouncilonExercise #ACEMuayThai #MuayThai

#Xinchun #XinchunWellness #FBT